Velvet Magazine

As a multi-faceted publication covering many different areas, Velvet Magazine provides a practical and comprehensive guide for the modern woman. Working with the editor-in-chief, I was responsible for maintaining the brands identity and extending its reach beyond the printed product.


  • Editorial Design
  • Print Ads
  • Photography
  • Web Design
  • Web Management
  • Email Design
  • Art Direction


  • InDesign
  • Photoshop
  • Acrobat
  • WordPress
  • Mailchimp
  • Issuu
  • Nikon
A front cover of a magazine

Velvet Magazine

A better reading experience

Because the magazine is content-rich, I used a maximalist approach for the pages design and layout - lots of photos, varying colours and heavy text. Editorials that fell over more than one page adopted a more fluid composition and utilised the 'rule of thirds' method to drive the eye to titles, graphical elements and call to actions to make for a better reading experience.

Email design on a desktop screen
Email design on a smartphone

Dynamic Working

Built on WordPress, my role with the magazine's website was very dynamic; from simple administrative tasks including web page creation and editing, to the more technical aspects of WordPress management, such as configuring Mailchimp sign up forms for newsletters, surveys and promotional email types, Slider Revolution carousels for featured content and general software troubleshooting.

A digital publication
Velvet magazine AMP cover
Velvet magazine AMP story

Immersive digital publishing

One of my core responsibilities was adapting the website to increase user experience and synchronise our marketing efforts across print and digital. After I discovered a massive flaw in the way that the magazine was used online at the time, I implemented a new piece of software that changed the way it was distributed across all of our digital channels.

Using the Issuu Digital Publishing Platform, I was able to embed a mobile optimised version of the magazine into any web page. Not only that, I could convert content in the magazine to AMP Story format; a lightning-fast, search optimised format for delivering information as visually rich, tap-through stories. For our advertisers, this tool was a great way to expand mobile readership and immerse readers in beautiful and engaging experiences.

Leaderboard advert on a website
Skyscraper display ad for Mercedes
Medium rectangle display ad for Mercedes
Small rectangle display ad for Mercedes
Print and digital advertising

Group 1 Automotive was one of Velvet Magazine's biggest clients combining both print and digital advertising. The advantages of using both mediums meant increased brand awareness and a broader audience reach.