Sandown Park is one of Britain's most loved and revered racecourses and is host to one of the most prestigious racing events of the year - The Coral Summer Festival. Working with the lead creative and to strict branding guidelines, I brought to life a wide range of digital and printed assets that stretched above and below the line.
Services
Technology
A recent survey showed that 60% of tube users notice when new ads appear on their journey and that full motion ads can deliver 4 x more engagement. Displayed across various LU stations, I created a full motion HD screen advertisement and various OOH Print Ads that enabled Sandown Park to reach a huge volume of people.
Briefed to raise awareness for The Coral Summer Festival online, I built a suite of marketing assets that utilised digital channels such as landing pages, email and pay-per-click advertising for SERPs, social media and affiliate websites.